A new report by ExactTarget states that Twitter followers are more likely to recommend a brand and twice as likely to buy than Facebook fans. This is exactly the oposite of my experience with Twitter and Facebook in the wine industry so I took a closer look at the story. And near the end you see the caveat that Twitter users are more representative of influencers and Facebook users are more mainstream consumers. This makes sense to me given the better engagement I've seen for Facebook pages than Twitter presences but it is likely to change as the new Twitter website is rolled out (more on that here soon).