Turning Fans and Followers Into Buyers
There's an interesting post over at eMarketer today about how Twitter followers and Facebook fans are more likely to buy than those who are not connected with a brand on social networks. Not surprisingly, the most popular reason to friend up a brand is for discounts and promotions but the research also showed that almost 40% were customers and supporters who liked the brand.
Hundreds of wineries are on Twitter and Facebook today and many are using these connections to make sales. But I haven't seen a lot of promotions on either social network lately from wine brands looking to increase their followers and fans. I think this is a big opportunity so I'm going to take a closer look at what wineries are doing along these lines and post an update later in the week.
